Choose the right name for your business
Use of sensitive words and expressions in business names
There are some words and expressions that you can't use in a business name unless you have official permission. These are words that might give a false impression about your business. They are known as sensitive words.
The rules about sensitive words apply to all types of businesses and fall into five main groups:
Sensitive words
| Type of expression | Examples |
|---|---|
| Words that suggest your business is of national importance or status | British, National, International, European |
| Words that suggest a special status | Association, Authority, Chartered, Council, Institute, Society |
| Words that suggest a particular function | Charity, Insurance, Register, Trust |
| Words that suggest a specialised activity | Health Centre |
| Words that suggest connections with government or royalty | Parliament, Government, Royal, Queen, Prince |
Getting further help
These guidelines provide a basic summary of sensitive words. You can find further details on company names in our guide on the rules for naming your limited company or limited liability partnership (LLP).
Find a list of prescribed sensitive words on the Companies House website - Opens in a new window.


